Farm publications are not classified with business publications because: E. Creative options in newspapers are extensive due to the simple black-and-white layout. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: D. They are also known as farm publications. This is an example of a(n) _____ publication. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? In this scenario, the magazine would offer marketers greater _____ selectivity. This could be done with the use of: b. Higher reproduction quality It uses column widths 2-1/16 inches wide. D. industrial A. special-interest consumer magazines. Which of the following is true of magazine advertising in relation to the problem of clutter? Use the price data to reply to the following questions. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? E. Magazine publishers do not attempt to control the clutter problem by maintaining a reasonable balance of editorial pages to advertising. During ad breaks in TV programs, some viewers change channels to avoid commercials. D. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers. C. a preprinted insert C. Unlike magazines, they are generally easier to reproduce. D. freestanding inserts A. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. c. work with only buyer's brokers C. longer lead times. Raiment Inc. manufactures sewing machines. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. D. They are printed on a weekly basis due to the large volume of news. She sold the stock at$39.94 per share and paid a $39.95 sales commission. A. limit the creative flexibility of print media in terms of placement of advertising material. General business A. They are avoided by most national advertisers because they generate high clutter. E. Special-interest. Advertisers generally attach greater value to primary in-home readers than pass-along readers. : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? Which of the following is a distinctive advantage offered by magazine ads? B. C. greater selectivity. Which of the following problems is a manager most likely to face if he uses sales as a measure of advertising effectiveness? Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. C. Preprinted insert D. Industrial c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? They create lower customer receptivity. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. A. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: A. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? Which of the following statements is true of communications objectives? E. sticker. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. E. The publication must have a digital replica edition of magazines. Which of the following is true of magazine advertising in relation to the problem of clutter? B. Which of the following is a characteristic of magazine ads? In this scenario, Lily is considered to be a(n): Which of the following is considered to be an advantage of newspapers as an advertising medium? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. D. The problem of clutter is usually solved with split runs. E. combination, If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. The coarse paper stock used in printing most newspapers leads to: While on a flight from San Francisco to New York City, James read several magazines offered by the airline. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. E. Lack of reader involvement. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. B. Which of the following is true of newspaper advertisements? b. bleed units B) alternative marketing programs are on the rise. C. demographic selectivity. They do not focus on news and recent events. False. Which of the following is true of magazine advertising? C. It tends to extend the prestige associated with the magazine to the product. D. page manipulator. C. professional E. poor reproduction quality. C. maximum coverage ad. B. create high reproduction quality ads. Which of the following is true of magazine advertising? 15. B. bleed pages. Which of the following statements about the length of television commercials is true? E. niche publication. It must be a business publication. C. pass-along circulation Communications objectives are derived from marketing objectives. A. What was the net amount of the sale? business. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. b. c. space units A. D. Limited reach and frequency D. They enable the creation of hundreds of copies in a continuous sequence. A. C. primary reader. This scenario is an illustration of: C. They are usually printed in alternate copies of a specific magazine. They do not suffer from clutter as most national newspapers have dedicated advertising sections. C. gatefold. A. preferred position Magazines are a highly specialized medium that reach specific target audiences. This scenario is an illustration of: Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? The test can be used as part of the process of measuring effectiveness of each ad. A. D. general-interest consumer magazines. Verified answer. C. trade magazines. It uses column widths 2-1/16 inches wide. b. printaculars (p. Target market B. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? D. Cultural C. trade publications targeted at distributors and retailers. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Magazines are a highly specialized medium that reach specific target audiences. Newspapers offer less geographic selectivity than most other media. Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Employment, automotive, and real estate ads are the three major categories of _____ advertising. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. a. a printacular A. Experts are tested by Chegg as specialists in their subject area. Semiannual interest is payable on June 30 and December 31 each year. B. Permanence Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? The company is using this as a test run to identify which ad offers greater receptivity. There are many aspects to health like psychology, nutrition, fitness. However, James does not pay for the magazine and is only interested in one particular column. A. the cost efficiency of magazines. Magazine networks Reach A. It involves determining how the message strategy will be executed. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. They are useful for reaching general consumers of services. B. B. It offers relatively lower reach and frequency than other media. What is the purpose of a business plan submitted with a loan application? In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? In this scenario, Finn's Hallmark News is a: A. ink-jet binding C. pass-along readership. They are useful for reaching general consumers of services. Greater frequency B. High selectivity _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. C. color advertising This is an example of _____ advertising. B. e. demographic selectivity. In order to reach this market, Velocity should use: In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. D. the creative appeal of magazine ads. E. total page ads. }&8,415&\quad\text{Current year}&80,000\\ _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. E. heavy card stock. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. Circulation verification services are important to media planners because: It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. They do not enable marketers to use geographic selectivity. Select one: a. Intelligentsia encourage thinking and observation b. Newsmagazines contain summarized news stories. E. a rebate system. D. overruns This ad is an example of a(n): D. regional editions of specialty magazines. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. In magazine advertising, this third page is referred to as a(n): Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. D. a lack of geographic selectivity. D. Billboards true. E. of its very short lead time. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ A. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. C. They can be reproduced quickly. D. Ink-jetting (Round unit cost to three decimal places. B. bleed page. C. is referred to as the process of selective binding. In order to reach this market, Velocity should use: regional editions of specialty magazines. Though they resemble newspapers, supermarket tabloids are considered to be a type of magazine. b. A. A. This is an example of: Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. E. higher pass-along readership. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. They should do so by advertising in: magazines that are targeted toward a particular area. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. A. daily newspapers C. Local radio C. Absence of consumer receptivity to ads Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. A. Its reliance on the hierarchy of effects model. E. reproduction. The test can be used as part of the process of measuring effectiveness of each ad. A. demographic A. gatefolds. Business publications are important to advertisers because: 10 Hamburgers (per week) 8 B $ 4 2 02 4 lo 6 8 10 12 Magazines (per week) In the above figure, at the best affordable point, the marginal rate of substitution is Ltfen birini sein: O 2.5 of a hamburger per magazine. Which of the following is true of local display advertising? A. they provide reliable figures regarding the size and distribution of a magazine's circulation. This scenario depicts the use of _____. c. an insert _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. The ads are set to be launched in alternate copies of a particular issue. B. special Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? : When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. E. the greater creative flexibility available in specialized magazines. Buying ad space in regional editions of national magazines: The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. d. digital stock card Which of the following statements about the geographic selectivity offered by newspapers is true? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. The magazine is placed in the waiting lounge along with several other men's health magazine. D. High reach D. split runs After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? C. Publication verification networks It is primarily used by supermarkets and departmental stores. Critics argue that printaculars: c. They are not suitable for targeting niche markets. Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? \quad\text{Current year-end}&23,475&\text{Operating income:}\\ E. hinder the evaluation of the overall benefits of an advertising media. D. It is generally considered to have a lower lead time. It offers a fingerprint recognition program to its users. National advertisers tend to avoid weekly newspapers because of: In participations, advertisers have little control over the placement of ads. B. B. is considered to be an inefficient way to build frequency. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. The red background behind the lock extends to the very edge of the ad page. a. He did not buy the magazinesthey were purchased and owned by the airline. B. C. die-cut. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. B. E. SAU. a. This is an example of a(n) _____ publication. This activity is referred to as _____ basis. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. B. trade magazine. D. printacular. Which of the following statements about newspapers as an advertising media vehicle is true? E. behavioral. B. Lutfen birini sein 30 0.35 20 O 5 a. content DigiSafe Inc. makes security systems for computer networks. B. the sports section of national newspapers. D. Creative flexibility B. pass-along subscriber. C. farm magazines are a hybrid of consumer and business magazines. Services B. they provide an effective way to reach consumers who are considered to be a part of niche markets. D. national newspapers. They offer high market penetration and coverage. A. These individuals would be willing to pay over $200 for a good pair of running shoes. Ltfen birini sein: O only! e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: Trade newspapers If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. Which of the following is an example of a media vehicle? B. C. Business Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. However, James does not pay for the magazine and is only interested in one particular column. Which of the following is true of local display advertising? D. overrun. E. Bimonthly. A. B. high reach and frequency. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: A. D. run of paper E. They typically have a long life-span. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. : A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication.
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